When you are buying milk, you prefer the one that the dealers extract in front of you to the one that comes in packaging if both options are available. The same is the case with plant extracts, and this refers to “seed-to-shelf” transparency.

Seed-to-shelf:

As the name indicates, “seed-to-shelf” is the phenomenon in which the manufacturers and dealers ensure the product’s quality. They take care of the product from the seeding phase through the growing and processing phase, ultimately to the point when it is showcased on the shelf.

Stages of Seed-to-shelf:

Since seed-to-shelf is a series of processes, we will briefly discuss these processes for further clarification.

·        Growing:

The “seed” indicates this stage of the seed-to-shelf phenomenon. In the growing stage, the farmers sow the desired plant seeds and take care of them. They test the seed before sowing and the plants during and after the growth. They make sure that the right conditions are available for the plant to show the desired growth. After the complete growth, the crop is harvested.

·        Processing:

The concerned people transport the harvested crop to the processors in this step. In the processing stage, the manufacturers extract the product from the plant. The right ingredients are added according to the end-product that is the ultimate goal. The processing might take one to many phases to reach the completion stage.

·        Packaging/Distribution:

In this stage, the brands pack the final product and label them accordingly. After the packaging, the dealers and retailers distribute the product throughout the town or state.

·        Showcasing:

The stores that sell the related products showcase the product on their shelves, and the “shelf” of “seed-to-shelf” indicates this last stage. The interested buyers check the labels of the showcased product and buy it.

Seed-to-Shelf Transparency:

Seed-to-shelf transparency is a business ethic that enhances the buyer’s interest in a certain brand or retailer. When a brand lets its consumers know about their product’s growing and processing procedures, their products are seed-to-shelf transparent.

For example, the US allows the farming and consumption of 70+ hemp strains. Consumers must know about the strain they are consuming in their CBD products.

An increasing number of brands and companies are confusing consumers. People are not sure about which company is claiming the truth about their products. Hence, seed-to-shelf transparency is now very necessary for companies that want to make their mark in society.

Importance of Seed-to-shelf Transparency:

The world population is blooming at a very fast rate. The crops are not enough to meet the need of all the people around the globe. Because of this situation, companies have moved towards harmful and artificial ways of generating products. People got concerned about their purchase when many such cases were reported. So, the ethical brands came up with seed-to-shelf transparency to make consumers ensure the quality of their products. This step has gained a lot of importance since people are now more inclined towards purchasing from companies with transparent seed-to-shelf procedures.

Hence, the seed-to-shelf transparency helps by:

• Increasing the revenue.
• Increasing the confidence of the people in honest companies.
• Reducing the risk of consuming artificial and harmful products.
• Reducing cost-in-use.

Our Policy:

We present you the CBD products only from the seed-to-shelf transparent brands. We know the importance of this seed-to-shelf movement, and we also look up to it to ensure the quality of the products. We are aware of everything bottled on our shelf from the stage when it was only a seed. The trust of our customers comes first, and that’s what we are struggling for.